- Paula's Choice
- New products
New products
Keep discovering
When it comes to skincare, only the best will do. Our research teams create innovative formulas that are constantly being perfected. There are always new studies and we’re always testing. Be sure to check out our latest product launches and discover our innovative new formulas for yourself. Discover more
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PEPTIDE POWERED HYDRATION
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NEWAll skin typesAnti-Aging, Very dry skin, Dull skin, Fine lines and wrinkles
3X pro-collagen peptide complex
24-hour hydration
Clinically proven to visibly plump & improve bounce
A lightweight gel-cream packed with 3X pro-collagen peptides & hyaluronic acid technology for 24-hour hydration and instantly plump, bouncy skin.
Hexapeptide-5 (Water-Binding Peptide), Oligopeptide-1 (Messenger Peptide), Tridecapeptide-1 (Signal Peptide)€ 56,00Travel-size productTravel-size bestseller -
NEWAll skin typesAnti-Aging
Boosts lip volume while supporting healthy collagen levels for fuller, softer lips
Nourishes, hydrates & smooths with a non-sticky, glossy finish
Clinically proven to plump & smooth lips for 24 hours after one application
Tridecapeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-38€ 29,00Travel-size productTravel-size bestseller -
-15%All skin typesBreakouts, Blackheads, Dull skin
Hydrates and revives dull skin
Fights breakouts and blackheads
Clinically proven to visibly plump & improve bounce
Two steps to plumped, glowing skin
Salicylic Acid/BHA, 3x Pro-Collagen Peptide Complex, Hyaluronic Acid€ 35,00 € 29,0017% off (not valid in combination with any other discounts)Travel-size productTravel-size bestseller -
NEWAll skin typesBreakouts, Anti-Aging, Dull skin
Target signs of ageing without irritation
Promote clear skin
Improve texture & hyperpigmentation
A high potency retinoid treatment that smooths lines & wrinkles, fast and without irritation.
0.1% Retinaldehyde (Retinal), 0.16% Oleyl Adapalenate (Adapinoid), Pomegranate Peel Extract€ 72,00Travel-size productTravel-size bestseller -
NEW
All skin typesAnti-Aging, Brown spots, Dull skin5% vitamin C supercharges UV protection, minimises discolouration and prevents future dark spots
Clinically proven to hydrate & brighten skin
UV filter blend SPF 50 defends against sun damage
Protect, brighten & hydrate skin in one multi-active step.
Vitamin C, Acetyl zingerone , Porphyra Umbilicalis Extract€ 54,00Travel-size productTravel-size bestseller -
NEW
All skin typesRedness, Rosacea-prone skin, Sensitive skin
Protects from sun damage
Calms and prevents signs of sensitivity
Strengthens skin's natural barrier
Mineral sun protection meets barrier repair.
Titanium Dioxide, Allantoin, Centella Asiatica€ 39,00Travel-size productTravel-size bestseller
“What we know about what benefits skin today, we did not know five, ten or fifteen years ago.”
Dedication to research
Our goal is to make available what recent research says helps your skin. It's actually how our brand came to be. Paula dedicated most of her time to sharing her extensive, objective and research-based skincare knowledge with others. But our work is never finished - it's an ongoing process.
Always innovating
There's a constant flow of product development, based on the most recent scientific research and published studies. Efficiency of ingredients and formulas is paramount. That is why you won't find irritating ingredients or fragrances in our products, why we never sell products in jars and why all our day creams have a minimum SPF of 30. All backed by research, of course.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
We're here to helpFor any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.